Douyin was slapped with a 30,000 yuan (US$4,700) penalty in July for overstating the app’s popularity. ![]() In August, Kuaishou was handed a 22,500 yuan (US$3,500) fine for promoting off-campus tutoring services and bubble tea chain shops that offered misleading promises. This was not the first time that the two social media platforms were fined for inappropriate advertising content. Kuaishou and Douyin did not immediately respond to Verdict’s request to comment. The market watchdog described the companies’ behaviour as having “serious value problems that promoted incorrect orientation, such as excessive consumption.” In addition to fining the two social media platforms, SAMR also confiscated revenue of 39,400 yuan (US$6,160) from Douyin and 74,200 yuan (US$11,580) from Kuaishou. In both cases it attracted widespread criticism. ![]() The following month, Douyin also published the commercial. In November 2020, the video was released on Kuaishou. At the time, it was criticised for being insensitive to migrant workers and JD was fined 400,000 yuan (US$62,600) for the commercial. The campaign was produced by JD Technology, the financial technology arm of ecommerce giant JD.com, and initially went viral last year. ![]() Worried about his parent who is airsick, the man takes out an instant loan of 150,000 yuan (US$23,500) via the JD Finance app to get her an upgraded cabin seat. The companies were fined for a video showing a migrant worker inside an aeroplane with his mother.
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